Stagecoach MCSL - Chester & Wirral Depots

[knutstransport]

RE: Stagecoach Chester & Wirral

(15/11/2016 22:19)Raawwwrrr! Wrote:  That's a different type of market research. There's a difference between a wifi registration and visiting the local housing areas surrounding Cheshire Oaks and asking a comprehensive survey of how they travel to the site, and how Stagecoach can persuade them to use their services instead. For example with the wifi registration it asks you your purpose of visit, what it doesn't ask you is how often you use the bus on a regular basis, where you want the bus to go, your opinion of the travel options etc

Likewise if you did the same at Cheshire Oaks stopping shoppers it takes a lot of time, permission (You need a licence to stop people on the street, and cheshire oaks is private property), data evaluation and a comprehensive amount of questions that people simply do not want to answer whilst enjoying their own leisure time

Yes there's different types of market research. The point I was getting at is some operators are collecting data on a daily basis without any additional cost or effort. The wifi registration may collect more information than you think. For instance, if you're a teenager with a Saturday job at Cheshire Oaks and take advantage of the wifi each time you travel then a standard wifi registration system will record that a teenager is travelling for the purpose of work every Saturday.

Operators like Arriva regularly do online surveys where they offer incentives to both passengers and non-passengers for sharing their opinion. While some transport companies use research companies to find out information for them which has the advantage of the participants don't know who the data is being collected for so may respond differently e.g. in an Arriva survey someone might complain about their route not being Sapphire while if they don't know what transport company is collecting the responses they might say they want things which aren't included as part of Sapphire and that they aren't really bothered about things which are included.