Stagecoach MCSL - Chester & Wirral Depots

[Raawwwrrr!]

RE: Stagecoach Chester & Wirral

(15/11/2016 20:42)knutstransport Wrote:  A lot of operators do market research all the time, especially those with free wifi that make you register to use the service and state the purpose of your journey each time you use it

That's a different type of market research. There's a difference between a wifi registration and visiting the local housing areas surrounding Cheshire Oaks and asking a comprehensive survey of how they travel to the site, and how Stagecoach can persuade them to use their services instead. For example with the wifi registration it asks you your purpose of visit, what it doesn't ask you is how often you use the bus on a regular basis, where you want the bus to go, your opinion of the travel options etc

Likewise if you did the same at Cheshire Oaks stopping shoppers it takes a lot of time, permission (You need a licence to stop people on the street, and cheshire oaks is private property), data evaluation and a comprehensive amount of questions that people simply do not want to answer whilst enjoying their own leisure time