Arriva North West - Birkenhead Depot

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RE: Arriva North West - Birkenhead Depot

(17/01/2014 12:42)Gillmoss 0324 Wrote:  

(16/01/2014 16:46)wirralbus Wrote:  What was the reasoning for branding buses Lebus ?

Some bright spark in marketing must have thought it sounded good , but sounded quite tacky.

'Le Bus' was something to do with the City of Culture thing back in 2003. It orginally appeared on Bootle based darts for the 53 and may have also been used on the then Huyton based ones used on the 6/7. It then appeared more widely in 2005/06 on the Speke based B10BLE's on the 79, Commander's on the 74 to 77 group of services and the deckers used on the 82/86 before gradually fading away by about 2009/10. Hope this helps.

The original purple "Lebus" was used on the 1,2,3,4/A,6,7,12,13,14/A,18A,52/A?,53/A,55/A and 79/D.
It was actually used to identify which routes were low floor/(semi-low floor operated in the case of 79/D).
Other brandings of this style but in red/light blue included the "Airlink" 48A and 401/X11

Around 2005, there was a different orange "le bus" for the 5,6 and 7 service
Liverpool - Rainhill / Huyton / Warrington.

It was 2006/2007 when the red "le bus" was used more widely on mostly Speke and Bootle services:
6/7, 52/A, 53/A , 55/A, 74/75/76/77, 79/D, 82, 86/A/N.