Arriva North West - Southport Depot

[K853 MTJ]

RE: Arriva North West - Southport Depot

(25/02/2013 22:37)CX54 DKD Wrote:  On that, I think Wrexham's 1 will be a good 'case study' to watch unfold. Passenger and media views upon it in recent times have been very unfavourable so it'll be interesting to see how ridership changes, if at all, and then if successful, the transformation, for lack of a better term, of other routes could be based around it. I should add that I'm referring to the marketing and increased reliability of the service rather than the plush refurbishment of the vehicles which obviously wouldn't be feasible for every route.

Precisely, the 1 is a good example so hopefully this sort of thing will start attracting customers. In the future I think the Sapphire brand could be a very useful tool when it comes to rebranding and publicising a small number of well known or well used routes that may have previously 'gone down the pan' a bit so to speak.

Thanks for the update B10B6514 as well, interesting about the Palatines, implies to me that the arrival of the Presidents is imminent should the former indeed be withdrawn.